Effective Date: April 21, 2026
KRussCo LLC (a Missouri limited liability company, together with its affiliated brands and operating divisions, "Company," "we," "us," or "our") respects your privacy. This Privacy Policy ("Policy") explains how we collect, use, disclose, and safeguard personal information when you visit our websites, interact with our marketing, engage our services, or use our software platform.
This Policy applies to the websites, applications, and services operated by KRussCo LLC under the following brands:
Collectively, these are referred to as the "Services." By accessing or using any of the Services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree, do not use the Services.
Capitalized terms used in this Policy have the following meanings:
Personal Information — any information that identifies, relates to, describes, or can reasonably be linked with a particular individual or household, including information defined as "personal data" under the GDPR, "personal information" under the CCPA/CPRA, or equivalent terms under other applicable privacy laws.
Sensitive Personal Information — a subset of Personal Information that includes, among other categories, government identifiers, financial account credentials, precise geolocation, racial or ethnic origin, religious beliefs, health information, biometric data, and the contents of private communications.
Consumer — a natural person who is a resident of a U.S. state with an applicable privacy law (including, without limitation, California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, New Hampshire, New Jersey, Minnesota, Maryland, Iowa, Tennessee, Indiana, Kentucky, or Rhode Island).
Service Provider / Processor — a third party that processes Personal Information on our behalf for a specific business purpose and subject to a written contract.
Third Party — any entity other than KRussCo LLC, its affiliates, or a Service Provider acting on our behalf.
Site(s) — any website, web application, or subdomain operated by KRussCo LLC under any of our brands.
You / Your — an individual visiting a Site, using the Services, or whose Personal Information we otherwise process.
The Services are intended solely for users who are at least eighteen (18) years of age. We do not knowingly collect Personal Information from anyone under 18, and we do not direct the Services to children. If we learn that we have collected Personal Information from a minor, we will promptly delete it. Parents or guardians who believe we may have collected information from a minor should contact us using the details at the end of this Policy.
We collect the categories of information described below. The specific information we collect depends on how you interact with the Services.
When you complete a web form, request a consultation, book a call, subscribe to a service, create an account, send a message, or otherwise interact with us, we may collect:
When you visit or interact with the Services, we and our Service Providers may automatically collect:
We may receive information about you from third parties, including:
We record inbound and outbound voice calls for quality assurance, sales coaching, training, legal compliance, dispute resolution, and documentation of client engagements. Recordings may be processed by artificial intelligence tools for transcription, summarization, and analysis. Where required by law, we provide a disclosure at the beginning of the call that the call is being recorded. If you do not consent to being recorded, please inform us at the outset of the call and we will either terminate the recording or end the call at your direction.
When you opt in to receive SMS or text messages from us, we collect your mobile telephone number, consent record, opt-in source, and the content of messages you send to us or we send to you. Our SMS practices are described in Section 8.
Some of our Sites offer live chat and AI-driven conversational assistants. We collect and store the content of these conversations, your inputs, and any files you upload. AI-assisted conversations may be used to train and improve our systems and for quality review by our staff.
When you schedule a meeting or consultation, we collect the date, time, time zone, attendee information, and any notes or questions you provide through the booking form.
We use Personal Information for the following business and commercial purposes:
Where required by law, we rely on one or more of the following legal bases to process Personal Information:
We disclose Personal Information in the following circumstances and to the following categories of recipients. We do not sell Personal Information for money, though certain tracking and advertising activity may constitute "sale" or "sharing" under California law (see Section 11).
We disclose Personal Information to Service Providers that perform functions on our behalf and that are contractually required to safeguard it and use it only for the purposes we specify. Categories include: customer relationship management (CRM) platforms; email service providers; SMS platform and telecommunications carriers; payment processors; web analytics providers; advertising platforms; session replay and heatmap providers; call recording and transcription services; AI and machine-learning providers; calendar and scheduling platforms; cloud hosting and infrastructure providers; customer support and helpdesk providers; business intelligence and data enrichment providers; professional services providers (legal, accounting, insurance); and survey and feedback providers.
We allow third-party advertising networks and social media platforms (including Meta/Facebook, Google, LinkedIn, TikTok, and similar providers) to place cookies, pixels, and similar technologies on our Sites. These partners collect information about your online activities across our Sites and over time, and may combine it with information from other sources to deliver targeted advertising on our Sites, their platforms, and other websites. This activity may be treated as a "sale" or "sharing" of Personal Information under California law and as "targeted advertising" under other state privacy laws. See Section 11 for your opt-out rights.
We may disclose Personal Information when we believe in good faith that disclosure is:
If we are involved in a merger, acquisition, asset sale, financing, reorganization, bankruptcy, or similar corporate transaction, Personal Information may be disclosed to prospective acquirers, their advisors, and ultimately transferred as part of the transaction. The recipient will be subject to this Policy or an equivalent policy with respect to Personal Information acquired.
We may disclose Personal Information for any other purpose with your consent or at your direction, including when you ask us to share information with a referral partner, affiliate, or other third party.
Because KRussCo LLC operates multiple brands (KevRuss, GrowthRevo, The Lead ToolBox), we may use Personal Information across our brands for the business purposes described in this Policy. For example, a person who inquires about GrowthRevo services may receive communications about relevant capabilities of The Lead ToolBox platform.
Our Sites use cookies, web beacons, pixels, tags, local storage, and similar technologies to operate the Services, analyze usage, and deliver advertising. Categories include strictly necessary cookies, functional cookies, analytics cookies, advertising and retargeting cookies, and social media cookies.
A cookie consent banner is presented on first visit, allowing you to accept, reject, or manage non-essential cookies. You may also manage cookies through your browser settings. For a full description of the cookies and tracking technologies we use, the providers involved, retention periods, and opt-out options, see our separate Cookie Policy.
When you provide your mobile number and affirmatively opt in (for example, by checking a consent box on a form), you consent to receive text messages from us, which may include marketing, transactional, account, appointment, follow-up, and informational messages. Message frequency varies. Message and data rates may apply. Consent to receive SMS is not a condition of any purchase.
Opt-out: You may opt out at any time by replying STOP to any text message you receive from us. You may also request help by replying HELP or contact us using the details at the end of this Policy. After opting out, you may receive one final confirmation message.
No sharing of mobile opt-in data: Mobile phone numbers and SMS consent records are not shared with third parties or affiliates for marketing or promotional purposes. This restriction does not apply to Service Providers that help us deliver messaging services on our behalf (such as our SMS platform and telecommunications carrier).
Carriers are not liable for delayed or undelivered messages. By opting in, you agree that we may send messages using automated technology and that such messages are not subject to any carrier or regulatory prohibition.
We use artificial intelligence and machine-learning tools to operate, improve, and deliver the Services. This includes, without limitation:
Where we use automated processing that produces significant effects on you, we provide meaningful information about the logic involved and, where required by law, offer the right to request human review. We do not use automated decision-making to make final decisions about eligibility for our Services without human oversight. You may request information about automated processing or exercise applicable rights by contacting us using the details at the end of this Policy.
We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements. Our general retention practices are:
| Category | Retention Period |
|---|---|
| Prospect / lead records | 3 years from last interaction, then deleted or de-identified. |
| Active client records | Duration of engagement plus 3 years after termination. |
| Financial and transaction records | 7 years, or longer as required by tax and accounting laws. |
| Call recordings and transcripts | 3 years from recording date, unless subject to legal hold. |
| SMS logs and message content | 3 years from date of message, unless subject to legal hold. |
| Marketing consent records | Duration of consent plus 3 years after withdrawal. |
| Website analytics and logs | Up to 2 years, subject to provider settings. |
| Account authentication logs | 1 year, unless required longer for security purposes. |
| Backups and archives | Up to 1 year after active deletion, as part of standard backup rotation. |
When retention periods expire, we delete, destroy, or de-identify Personal Information consistent with applicable law and our technical capabilities. We may retain information longer if we reasonably believe retention is necessary to comply with a legal obligation, respond to a legal process, or protect our rights or the rights of others.
Depending on where you reside, you may have the following rights with respect to your Personal Information:
If you are a California resident, you have the following additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"):
Categories of Personal Information we have collected from California residents in the preceding 12 months: identifiers; customer records; commercial information; internet or other electronic network activity information; geolocation data (approximate); audio, electronic, and visual information (including call recordings); professional or employment-related information; and inferences drawn from the foregoing.
Categories of Personal Information we have disclosed for business purposes: all of the categories above, disclosed to the categories of Service Providers listed in Section 6.1.
Categories "sold" or "shared" for cross-context behavioral advertising: identifiers, internet or other electronic network activity information, and inferences, shared with advertising and social media platforms.
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, New Hampshire, New Jersey, Minnesota, Maryland, Iowa, Tennessee, Indiana, Kentucky, and Rhode Island (and other states with comprehensive consumer privacy laws as they come into effect) have rights that may include access, correction, deletion, data portability, and opt-out of targeted advertising, sale of Personal Information, or profiling with legal effects. These rights are subject to the specific requirements and exceptions of each state’s law. If you reside in one of these states, you may exercise applicable rights using the contact methods in Section 18.
If you reside in Canada, you have rights under the Personal Information Protection and Electronic Documents Act ("PIPEDA") and applicable provincial laws (including Quebec’s Law 25), which may include access, correction, withdrawal of consent, and the right to file a complaint with the Office of the Privacy Commissioner of Canada or your provincial regulator.
California residents and residents of other states recognizing similar rights may opt out of the "sale" or "sharing" of Personal Information and the use of Personal Information for targeted advertising by:
To exercise any of the rights described in this Section, contact us at [email protected] or by mail or phone using the details at the end of this Policy. We will verify your identity before processing your request by matching information you provide against information we hold. We will respond within the timeframes required by applicable law (generally 45 days, with possible extension). There is no charge to exercise these rights, though we may charge a reasonable fee or decline requests that are unfounded, excessive, or repetitive.
We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, and destruction. These include access controls, encryption in transit, password protection, vendor due diligence, and periodic review of our practices. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity under your account.
If we become aware of a security incident affecting Personal Information, we will investigate and provide notice consistent with applicable law.
KRussCo LLC operates primarily from the United States. Personal Information we collect is processed and stored in the United States and may be accessed by our Service Providers in other countries. If you access the Services from outside the United States, you understand that your information may be transferred to, stored, and processed in a country that may have data protection laws different from those in your jurisdiction. By using the Services, you consent to this transfer.
Some browsers include a "Do Not Track" (DNT) feature. Because there is no industry-standard response to DNT signals, our Sites do not respond to DNT signals. However, we recognize and respect Global Privacy Control (GPC) signals as described in Section 11.5.
Our Sites and communications may contain links to third-party websites, platforms, products, and services that we do not own or control. This Policy does not apply to those third parties. We are not responsible for the privacy practices, content, or security of third-party properties. We encourage you to review the privacy policies of any third party you interact with.
Personal Information may be disclosed or transferred as part of a merger, acquisition, reorganization, asset sale, financing, due diligence, bankruptcy, or similar transaction. We will notify affected users consistent with applicable law and any successor entity will be required to honor the commitments in this Policy or provide equivalent protections.
We may update this Policy from time to time. When we do, we will revise the "Effective Date" at the top of this Policy and post the updated version on our Sites. For material changes, we will provide additional notice consistent with applicable law, which may include email notification or a prominent notice on our Sites. Your continued use of the Services after the effective date of a revised Policy constitutes acceptance of the revised Policy.
If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact us:
| Method | Contact |
|---|---|
| Company | KRussCo LLC |
| Mailing address | 629 Maple Valley Drive #102, Farmington, MO 63640 |
| General legal email | [email protected] |
| GrowthRevo inquiries | [email protected] |
| The Lead ToolBox inquiries | [email protected] |
| Telephone | (573) 515-2065 |
We will respond to privacy inquiries within a reasonable time and consistent with applicable legal timeframes.